Built for Wholesale.
Powered by AI.
Built for Wholesale.
Powered by AI.
Built for Wholesale.
Powered by AI.
An Order Management System that automates order entry, validation, invoicing and auditing. No more duct-taped spreadsheets or systems that leave ops in the dark.
An Order Management System that automates order entry, validation, invoicing and auditing. No more duct-taped spreadsheets or systems that leave ops in the dark.
An Order Management System that automates order entry, validation, invoicing and auditing. No more duct-taped spreadsheets or systems that leave ops in the dark.
Trusted by Brands and Manufacturers like
Modern Ops for Modern Brands
Built for Execution.
Designed for Visibility.
Built for Execution.
Designed for Visibility.
Built for Execution.
Designed for Visibility.
Buddy replaces disconnected workflows and one-off spreadsheets with a modern platform that brings clarity, speed, and control to ops and finance.
Buddy replaces disconnected workflows and one-off spreadsheets with a modern platform that brings clarity, speed, and control to ops and finance.
Order Entry & Validation
Order Entry & Validation
Automate & review orders in a click.
Logistics & Tracking
Logistics & Tracking
Project-manage POs in one place.
Don't just take our words.
Don't just take our words.
Don't just take our words.
"Adding more headcount didn’t fix the problem. We needed a system to help us do the work."
"Adding more headcount didn’t fix the problem. We needed a system to help us do the work."
Viraj Mohan, Founder
Viraj Mohan, Founder
"Managing retail orders is now quick and seamless, so I can focus on what really matters."
"Managing retail orders is now quick and seamless, so I can focus on what really matters."
Marilyn Califano, Founder
Marilyn Califano, Founder
"We no longer have to spend hours triple-checking and moving data between systems."
"We no longer have to spend hours triple-checking and moving data between systems."
Katie Uhl, Head of Ops
Katie Uhl, Head of Ops
Transforming Manual Ops into Margin with AI Automation
Transforming Manual Ops into Margin with AI Automation
Transforming Manual Ops into Margin with AI Automation
Everything your ops and finance teams need to move faster in one connected platform.
Everything your ops and finance teams need to move faster in one connected platform.
Automated Order Entry
Buddy auto-ingest email portal-based and PDF POs, converted into formats ready for review.
Assisted Order Validation
Confirm pre-negotiated MOQs, product selection and pricing tiers.
Logistics Coordination
Buddy auto-sets routing rules so you can easily prep docs, confirm ship dates, notify 3PLs
Invoicing
Generate audit-ready invoices directly from verified order data.
Document management
Store and tag, every BOL and freight doc - audit-ready all in one place.
Project Management for Outbound Orders
Track the entire order lifecycle from end-to-end so nothing falls through the crack.
Reporting & Alerts
Real-time alerts for delays, missing docs, unpaid orders. Understand freight cost and order KPIs.
Automated Order Entry
Buddy auto-ingest email portal-based and PDF POs, converted into formats ready for review.
Assisted Order Validation
Confirm pre-negotiated MOQs, product selection and pricing tiers.
Logistics Coordination
Buddy auto-sets routing rules so you can easily prep docs, confirm ship dates, notify 3PLs
Invoicing
Generate audit-ready invoices directly from verified order data.
Document management
Store and tag, every BOL and freight doc - audit-ready all in one place.
Project Management for Outbound Orders
Track the entire order lifecycle from end-to-end so nothing falls through the crack.
Reporting & Alerts
Real-time alerts for delays, missing docs, unpaid orders. Understand freight cost and order KPIs.
Legacy OMS ≠ Work Done
Legacy OMS ≠ Work Done
Most systems stop at tracking data. Buddy actually drives your operations — from order validation to invoice collection.
Workflow Step
Manual Ops
Legacy Tools
Buddy AI
Email Order Entry
Manual entry
Manual entry
Auto-entry from PDF, Email, CSV
EDI Order Entry
Manual entry
Rigid mapping
Auto-entry across tools
UOM Conversion
Manual conversion
Often unsupported
Built-in unit mapping
Order Validation
Manual checks
Manual checks
Smart rules + flagging
Shipping Documents
Scattered emails
Scattered emails
Centralized, audit-ready
Project Management
Spreadsheets
Spreadsheets
Perfect for collaboration
System of Action
None
Limited support
Built-in rule engine
Invoicing
Manual invoice creation
Rigid mapping
Auto-generated from orders
Reporting
Manual pivots
Static dashboards
Real-time KPIs
Outcome
Speed
Slow
Slow
Instant
Scalability
Scale with Labor
Scale with Labor
Runs 24/7
Visibility
Lack of control & visibility
Visibility only
Execution & Visibility
Return on Investment
Lost time & money
Lost time & money
Hours & Cashflow saved
Seamlessly Integrated with the tools you already use
Seamlessly Integrated with the tools you already use
We meet you where you are and weave our solution into your setup.
We meet you where you are and weave our solution into your setup.
Gsheets
Spreadsheets
Slack
Communication
Shopify
Commerce
Quickbooks
Accounting
SPS
Commerce
Faire
Commerce
Cin7
ERP
Netsuite
ERP
PDF
Documentation
PDF
Documentation
SPS
Commerce
Netsuite
ERP
Cin7
ERP
Faire
Commerce
Gsheets
Spreadsheets
Quickbooks
Accounting
Shopify
Commerce
Slack
Communication
Meet the Team
Meet the Team
Meet the Team
Aaron Lopez
Aaron Lopez
Co-founder & CEO
Co-founder & CEO
Aaron grew up in a small town, where his family ran a tight-knit chain of grocery stores and learned firsthand the challenges of running a real-world business. Later, he moved into the technology world, building and leading products that powered growth for some of the world’s top e-commerce and consumer mobile apps.
Natalie Ma
Natalie Ma
Co-founder & COO
Co-founder & COO
Natalie is a 2x consumer brand founder who’s lived every ops headache. She started her career in sales operations and finance managing $1B AUM. In 2020, she founded Hooked Coffee, a coffee brand that specialized in single-serve pour overs where she partnered with top specialty roasters and renowned hotel brands nationwide.
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
What is Buddy?
Who do we work with?
How does implementation work?
How does the partnership work?
What makes you different from other automation tools?
How does pricing work?
What is Buddy?
Who do we work with?
How does implementation work?
How does the partnership work?
What makes you different from other automation tools?
How does pricing work?
What is Buddy?
Who do we work with?
How does implementation work?
How does the partnership work?
What makes you different from other automation tools?
How does pricing work?
