How Hempress Hygienics Cut Outbound Order Entry Time by 75%

Jul 20, 2025

Jul 20, 2025

Jul 20, 2025

Natalie Ma

Natalie Ma

Natalie Ma

How Hempress Hygienics Cut Outbound Order Entry Time by 75%
How Hempress Hygienics Cut Outbound Order Entry Time by 75%
How Hempress Hygienics Cut Outbound Order Entry Time by 75%

Industry: Food & Beverage

Business: Hempress Hygienics

About: Hemp-based Period & Personal Care

Company Size: 2-10 employees

Key Challenge: Manual wholesale order entry across fragmented systems, consuming critical founder time


The Challenge

When Marilyn Califano, the founder of Hempress Hygienics, took over operations on top of running the business, wholesale order processing quickly became a time sink, pulling her away from sales and brand growth.

Fulfilling orders meant repeating the same complex, manual steps across multiple platforms. Every order required Marilyn to:

Email PDF Workflow

[Time taken: 45 mins]

  • Download the purchase order PDF

  • Copy and paste order details into a Google Sheet for their 3PL

  • Manually generate an invoice in QuickBooks, tag it correctly and attach the PO

  • Create a packing list from Google Sheet templates

  • Send the order CSV, packing list and packing instructions to the 3PL’s portal

  • Reply to order department with shipping confirmation

  • Email the invoice to customers accounting once the order shipped

EDI PDF Workflow

[Time taken: 45 mins]

  • Download the EDI-formatted order

  • Enter data into the 3PL spreadsheet

  • Manually create and tag the invoice in QuickBooks

  • Notify the 3PL with all fulfillment files and directions

  • In the EDI platform:

    • Acknowledge the order and send

    • Enter the shipment details and send

    • Create and send the invoice

This tedious process slowed down fulfillment, increased the risk of error, and made scaling wholesale operations nearly impossible.

Order processing used to be my biggest time suck, pulling me away from growth activities like sales and marketing. With Buddy, managing orders is quick and seamless, so I can focus on what really matters instead of drowning in spreadsheets - - Marilyn Califano, Founder

The Challenge

When Marilyn Califano, the founder of Hempress Hygienics, took over operations on top of running the business, wholesale order processing quickly became a time sink, pulling her away from sales and brand growth.

Fulfilling orders meant repeating the same complex, manual steps across multiple platforms. Every order required Marilyn to:

Email PDF Workflow

[Time taken: 45 mins]

  • Download the purchase order PDF

  • Copy and paste order details into a Google Sheet for their 3PL

  • Manually generate an invoice in QuickBooks, tag it correctly and attach the PO

  • Create a packing list from Google Sheet templates

  • Send the order CSV, packing list and packing instructions to the 3PL’s portal

  • Reply to order department with shipping confirmation

  • Email the invoice to customers accounting once the order shipped

EDI PDF Workflow

[Time taken: 45 mins]

  • Download the EDI-formatted order

  • Enter data into the 3PL spreadsheet

  • Manually create and tag the invoice in QuickBooks

  • Notify the 3PL with all fulfillment files and directions

  • In the EDI platform:

    • Acknowledge the order and send

    • Enter the shipment details and send

    • Create and send the invoice

This tedious process slowed down fulfillment, increased the risk of error, and made scaling wholesale operations nearly impossible.

Order processing used to be my biggest time suck, pulling me away from growth activities like sales and marketing. With Buddy, managing orders is quick and seamless, so I can focus on what really matters instead of drowning in spreadsheets - - Marilyn Califano, Founder


The Solution

With Marilyn managing everything from sales to fulfillment, automation was essential, so Buddy partnered with her to overhaul their manual wholesale operations. Key improvements included:

  • AI-Powered Order Extraction: Automatically parsed purchase orders from both email and EDI PDFs, removing the need for copy-paste workflows.

  • QuickBooks Integration: Generated draft invoices with tagged fields, eliminating manual data entry

  • 3PL Coordination: Creating order CSVs into a ready-to-send document for the 3PL portal.

  • Centralized Dashboard: Gave Marilyn a single interface to monitor, review and trigger outbound fulfillment steps and track payments — no more tab-hopping.


The Results

After adopting Buddy, Hempress Hygienics experienced immediate operational relief:

  • Saved 75% of time previously spent on outbound order entry.

  • Reduced manual errors and fulfillment delays.

  • Freed up Marilyn’s time to focus on higher impact work.

“I used to spend hours a week manually handling orders across different systems. Now with Buddy, I hit a button and it’s done. It’s like having a virtual ops assistant.” - Marilyn Califano, Founder


Key Takeaways

By automating their outbound wholesale process, Hempress Hygienics was able to grow their business without growing their back-office burden. Buddy’s seamless integrations and smart order handling helped Marilyn reclaim her time and focus on building the brand.


Want to Eliminate Operational Bottlenecks?

Hempress Hygienics’ story shows how Buddy can turn messy wholesale fulfillment into a clean, efficient workflow. Book a demo and let us show you what automation can do for your team.

How much impact can Buddy have on your growth?

Learn about Us