The CPG supply chain is fundamentally fragmented and inefficient. We operate within an old-school ecosystem dominated by outdated processes and entrenched inefficiencies. Low margins, high marketing costs, and the oligopolistic nature of retailers and distributors make it exceptionally challenging for emerging brands to compete with established players.

Driven by passion and creativity, we are forced to navigate a complex and manual web of operations with limited budgets and tools that don’t meet our needs.

A single wholesale order becomes a maze of paperwork, supplier coordination, and manual data entry across disconnected systems. One order requires dozens of manual touchpoints: copying customer information, updating spreadsheets, and manually entering data into inventory records. Such antiquated processes stifle growth, waste valuable time, and erode profitability in an industry where every penny counts.

The CPG supply chain is overdue for an upgrade. There needs to be a new solution that breaks down siloes and centralizes communication that automates workflows, reduces data entry, and provides real-time insights.

To pave the way, we are building a smart ops assistant, Buddy, on top of your tools and processes that automates operating procedures across the entire supply chain.

Aaron Lopez and Natalie Ma,

Co-founders of Buddy