How Mellody saw 70% reduction in time spent on order processing

Industry: Food & Beverage

Business: Mellody

About: The world’s first plant-based honey brand

Company Size: 2-10 employees

Key Challenge: Manual wholesale order processing across multiple platforms, creating operational bottlenecks

The Challenge

Mellody faced significant inefficiencies in their wholesale fulfillment process, which drained valuable team resources. Before implementing Buddy's sales order automation, their operations included:

• Spending over 20 minutes per wholesale order on manual processing.

• Downloading, copying, and pasting critical data across email, Shopify, QuickBooks, and SPS Commerce.

• Conducting triple checks to prevent costly errors.

• Managing third-party logistics (3PL) with constant manual oversight.

"I was spending hours each week just moving data between systems and triple-checking everything. It was a necessary but frustrating bottleneck when every minute counts at a startup." — Katie, Head of Product

The Solution

Buddy partnered with Mellody to automate their wholesale order fulfillment workflow. Key features of the implementation included:

• AI-Powered Chatbot Extension: Embedded into Mellody's processes to suggest actionable steps and provide real-time updates.

• Seamless Tech Integration: Connected with their existing tools like email, Shopify, and QuickBooks.

• Automated Draft Emails: Created for review, ready to be sent directly to 3PL partners.

• Intelligent Data Extraction: Processed wholesale purchase orders received via PDFs or email text, distributing information to platforms like Shopify (as draft orders) and QuickBooks (as invoices).

• File Upload Capability: Enabled brands to upload PDFs directly into Buddy’s Chrome extension for automated processing.

The Results

After implementing Buddy’s solution, Mellody achieved remarkable improvements within 2 weeks.

• 70% reduction in time spent on order processing.

• 2x faster order-to-fulfillment cycle.

“I used Buddy to process a KEHE order for the first time and it was like magic. What took me minutes now happens automatically in seconds." — Katie

Key Takeaways

By leveraging Buddy's AI automation tool, Mellody transformed its wholesale fulfillment process from a time-consuming bottleneck into a streamlined operation. This allowed them to scale their wholesale channel without increasing operational headcount.

Ready to Transform Your CPG Operations?

Mellody’s success story highlights how Buddy empowers consumer brands to streamline operations and accelerate growth. Schedule a demo today to see how Buddy can help your team eliminate grunt work and focus on closing deals faster.