Top Software for Wholesale Order Entry (in 2025)
Top wholesale order software for CPG brands in 2025. Compare tools, features, and pricing to streamline sales ops and reduce manual work.
If you run operations for a CPG brand that sells wholesale, you already know the pain of managing sales orders. A retailer emails a PO. You open a PDF. You manually key in every detail into a spreadsheet or QuickBooks. Then you send an invoice, notify your 3PL and hope nothing falls through the cracks.
That process doesn't just waste time. It creates risk. Human errors creep in. Confirmations get delayed. Customers ask where their order is. Your team scrambles to find the right thread. Revenue leaks, trust erodes, and your business hits invisible speed bumps.
This is where software for sales orders comes in. Modern tools replace manual data entry with automation that actually works. The best platforms give your team instant access to order information, integrate with accounting and inventory systems, and make sales order processing faster, more accurate, and less painful.
What to Look For in Wholesale Order Software in 2025
Not all sales order software is created equal. Some tools are built for manufacturing. Others for eCommerce. If you're in CPG doing wholesale, your needs are different.
Here are the key features that matter:
PDF order extraction
Your retailers likely send POs as PDFs. You want an AI-powered system that can parse those documents and map the data directly into your sales order workflow.
Invoice generation and tracking
Good software automatically turns sales orders into branded invoices that reflect your company's style. It should also show invoice status and payment progress.
Integration with accounting, ERPs, 3PL and CRM
Seamless integration avoids double entry. Your team shouldn’t have to update systems manually or worry about inconsistencies.
Slack and email sync
Your customer service team needs context. Linking conversations to specific orders helps everyone stay aligned.
Downloadable CSV exports
Even if you’re not fully on an ERP yet, you probably rely on clean exports for planning, financials, or reporting. Your system should make this easy.
Support for customer specific pricing
Retailers often have negotiated rates. Your software should handle these automatically to avoid pricing errors and discount options confusion.
Top Wholesale Order Software for CPG Brands
Buddy
A lightweight, AI-powered wholesale order operations platform for CPG brands designed to automate and streamline wholesale order lifecycle. Buddy extracts PO data, generates invoices, sends Slack alerts, traces email conversations, tracks payments and centralizes documents and communication — all in one place.
Pros
Built for consumer brands and wholesale use case
Fast implementation, user friendly and modern
Uses AI to pull data from PDF orders from Faire, email, EDI and more
Dynamic purchase order tracker for visibility into the entire order lifecycle
Trace email convos with 3PL and customers
Track internal Slack threads and sync order across systems seamlessly
Track payments for follow-ups
Cons:
Focused on B2B and does not track e-commerce orders
Limited reporting and integrations
Pricing:
Startup: Starts at $125/month
Enterprise: Custom pricing for larger businesses
Pipe17
Pipe17 is a cloud-based order operations platform designed to automate and streamline wholesale and omnichannel order entry. It connects e-commerce, retail, wholesale, ERP and fulfillment systems, providing real-time order routing, inventory synchronization and automation for high-volume, multi-channel businesses.
Pros:
Connects your wholesale, e-commerce, ERP, and shipping systems in one place.
Automatically routes and splits orders to the right warehouse or location
Simple to set up
Prevents overselling by syncing stock levels across all channels.
Handles both B2B (wholesale) and DTC (direct-to-consumer) orders.
Cons:
Still requires manual order entry for offline PDFs
Limited reporting
Integration issues
Costs add up if you have lots of orders or need advanced features.
Advanced features may require some training
Pricing (as of 2025):
Plus: $120/month for 1,000 orders (extra orders: $0.12 each)
Pro: $240/month for 2,000 orders (extra orders: $0.10 each)
Premium: $500/month for 5,000 orders (extra orders: $0.10 each)
Enterprise: Custom pricing for larger businesses
OrderEase
A cloud-based wholesale order platform that automates order entry for distributors, suppliers, and B2B brands. It pulls in orders from emails, PDFs, spreadsheets, portals, and EDI, automatically converting them into clean, ERP-ready orders.
Pros:
Automatically extracts and processes orders from emails, PDFs, spreadsheets and portals
Combines all order sources into one streamlined system, reducing errors and saving time
Offers buyers a self-serve portal with real-time pricing, inventory, and personalized catalogs
Speeds up order fulfillment and improves inventory accuracy
Cons:
Outdated user interface and experience
Must contact sales for a quote, so costs may vary and can be high for smaller businesses
Not built specifically for CPG
Advanced automation features may require some training to fully utilize.
May be more than needed for very small or simple wholesale operations.
Pricing:
Based on order volume and business needs. Contact OrderEase for a tailored quote.
No-code workflow solutions
These tools aren’t built specifically for sales order management, but they can help automate parts of the order workflow—especially for lean teams that need quick wins or custom integrations. They’re best used to connect systems, extract data, or trigger automations across apps. They're not replacements for dedicated sales order systems but can complement them.
Parabola
A no-code workflow automation tool that helps businesses automate their workflows.
Pros:
Drag-and-drop automation builder for handling custom workflows
Extracts data from PDFs, spreadsheets, and emails
Strong integrations with CPG-friendly tools (Shopify, NetSuite, ShipStation)
Great for operators who want more control over automation
Cons:
Not built specifically for CPG or order ops
No built-in reporting
Steep learning curve for complex automations
Takes time to manage and optimize
Expensive at higher volumes
Pricing (as of 2025):
Individual: Starts at $20/month (up to 1500 credits; up to 1 user)
Team: Starts at $1000/month (up to 100,000 credits; up to 10 users)
Zapier
A no-code workflow automation tool that helps businesses automate their workflows.
Pros:
Connects apps like QuickBooks, Google Sheets, and Slack
Easy to trigger workflows like order confirmations or invoice creation
Great for patching together tools without engineering help
Cons:
Not tailored to CPG workflows
Limited for high-volume processing
No reporting or error handling
Setup and testing can take time
Pricing (as of 2025):
Individual: Starts at $29.99/month (1 user)
Team: Starts at $103.50/month (up to 25 users)
Choosing the Right Sales Order System
Before diving into any software, take stock of your current order management process. Map out where delays happen, what your team spends the most time on, and where errors or miscommunication are costing you.
Ask yourself:
How many orders are we processing each month?
What systems do we already use (QuickBooks, Shopify, 3PLs, etc)?
Do we need to support customer specific pricing?
How much complexity is really necessary?
Pick a system that solves the 80% first. You can always layer in more functionality later.
Implementation Tips That Save Time
Start with a pilot
Test the new system with a few key customers or product lines. This helps you spot edge cases and build team confidence.
Involve ops, sales, and finance from the beginning
Cross-functional input avoids surprises later. Each team touches the order flow differently.
Keep things simple
Don’t over-customize early. Focus on reducing errors, saving time, and creating consistency across your team.
Plan for data migration
If you're moving off spreadsheets or old systems, clean up your product and customer data before importing.
Why It Pays Off
Sales order management software is a multiplier for your team’s productivity and a safeguard for your business. It improves accuracy. It sets you up to scale. When your team no longer spends hours on manual data entry and fixing errors, they have time to focus on high impact projects.
The right software reduces cost without reducing quality. It increases speed without losing control. And it gives you the confidence that your sales orders are being handled the right way every time.
If you’re still managing orders by hand, it may be time to ask: what’s that process really costing you?
FAQ
1. What is the best wholesale order software for CPG brands in 2025?
For consumer packaged goods brands, the best wholesale order software balances automation, PDF order extraction, and easy integration with tools like QuickBooks and Shopify. Platforms like Buddy, Pipe17, and OrderEase are top picks for wholesale-focused operations.
2. How does sales order automation software help reduce errors?
Sales order automation reduces errors by extracting data directly from PDFs and emails, auto-generating invoices, and syncing with inventory and accounting systems. This removes the need for manual data entry and helps teams catch issues early.
3. Can no-code tools like Zapier or Parabola replace order management software?
No-code tools can support but not fully replace sales order software. They’re great for connecting apps and automating simple workflows, but they lack built-in order tracking, pricing logic, and reporting needed for full sales ops.
4. What features should I look for in wholesale order entry software?
For modern solutions, look for PDF parsing, invoice automation, support for customer-specific pricing, integrations with ERPs and 3PLs and tools that centralize communication like Slack/email sync. These features are key for CPG brands managing high order volume.
5. How much does wholesale order management software cost?
Pricing varies by size and features. Tools like Buddy start at $125/month for startups, while platforms like Pipe17 offer tiered pricing based on order volume. No-code tools like Zapier start around $30/month for basic use.
